Few hotels take pride in their neighborhood, but Hotel Indigo wears the compelling story of its origins in Dusseldorf’s fashion central on its sleeve.
The hotel doesn’t just have a great location, it wears its neighborhood as a badge of honor. An elegant and rather polished district just north of the city center, Victoriaplatz in Pempelfort is home to the city’s electric fashion scene, where abundant indie shops, cafes and fashion houses lend the area its unique flair, and where local brides-to-be scour nearby boutiques for the perfect wedding dress. Just minutes from the central train station, and about halfway between the Altstadt (Old Town) and Messe Düsseldorf, where numerous international fairs are held, Indigo is also superbly well connected.
Style and Facilities
The spirit of the neighborhood is manifested in the hotel’s highly stylized interior, where each floor honors the fashion of a different decade. The attention to detail is staggering, with meticulously coordinated murals, artwork and eye-catching color schemes in halls and rooms. Retro meets modern in the lobby and restaurant, where guests can find, among other things, purple mannequins striking poses worthy of a magazine cover. A 24-hour gym, sauna and steam bath facilities complete the picture.
Each floor is dedicated to a fashion decade of its own, lending each room on that floor the individual flair of its respective era. The Fashion Standard Rooms come equipped with a large flat-screen TV, a Nespresso coffee machine (cartridges are refilled free of charge on a daily basis with both regular and decaf) and a fully stocked mini-bar. Most notably, however, each room contains what could be a called a miniature spa station, complete with a rain shower and a magnifying mirror (in addition to the regular kind), as well as body care products by the professional brand Aveda and a bath robe.
Other types of rooms that make up the hotel’s total of 126 include the Superior King, Superior King with Sofabed, and custom-designed Suites, each with a patio of its own. Further in-room entertainment includes the latest fashion magazines and an iPod docking station.
The fresh and brightly colored dining area operates all day, transforming from chic brunch to light lunch to trendy cocktail bar as the hours pass. Highlighting the region’s culinary traditions is a priority, and great care is thus put into selecting local products from the neighborhood (including herbs from the hotel’s own garden) and always cooking from scratch with homemade ingredients. The bar serves hand-crafted infusions and innovative cocktails which can be enjoyed in the enchanting garden terrace.
Breakfast at Indigo is a delight, consisting of an impressive selection of fresh baked breads and pastries, cold cuts and cheese, waffles, fruit, muesli, yogurt and more. Guests also have the option of ordering warm dishes such as omelettes and smoked salmon, though we strongly recommend going for either the vegetarian option (olive and basil muffins, fried eggs, grilled tomatoes with cheese and herbs from the hotel garden) or the traditional Düsseldorf bauernfrühstück: a hearty potato omelette with bacon. Naturally, all dishes are made with local produce and ingredients, highlighting everything the region (and the neighborhood) have to offer.
Why we love it:
For us, it’s the original concept that makes all the difference. Surprisingly few hotels take pride in their neighborhood, choosing instead to emphasize how close they lie to major transportation hubs, unwittingly dismissing a not-yet-formed identity in the process. Indigo manages to escape this pitfall by turning its footing into a strength, telling the compelling story of its origins in Dusseldorf’s fashion central.
The hotel remains loyal to the “neighborhood” motif to the bone, even going as far as to supply locally-sourced ingredients to the dining table, inviting guests to peel off a superficial layer or two and reach through to the city’s very core.